Do Squeeze Page Templates Work and How to Get It?

Published: 16th January 2009
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Introduction
In direct marketing where you don't physically face your prospects and unable to respond to their inquiries, the tendency of them to just walk away is very high. Squeeze page is a technique to increase tendency for a prospect to take action at the very first opportunity. This article is going to explore on what is a squeeze page, where can you get a squeeze page template and how to optimize your conversion rate.

Squeeze page is basically a website that entice visitors to read it. It connects emotionally with visitors using benefit driven words. In the end, the visitors are provided with a few calls of actions such as buying your products, or subscribing to your list.

While this is a great tool, there are some areas you need to know in writing an effective squeeze page. Let's explore the composition of a good squeeze page.

How to write a good squeeze page?
Writing a squeeze page is not actually very difficult. Two main objectives in a squeeze page is to get your visitor read it and to connect with them emotionally. Three criteria that you need to have in generating a powerful squeeze page are:


  • Headline - A powerful squeeze page must have a strong headline that entice readers to read its content. In online surfing, you have only split seconds to grab your readers attention. That is why creating a strong headline is very crucial.

  • Body of squeeze page - Once your headline drive visitors to the page's content, you must ensure that they read it to the end. The body of your squeeze page must be interesting and connects emotionally with your readers. Use benefits driven words, and as much as possible prove to readers that you had once been in their shoes. In many cases, this will not be very easy to do, unless you are sincere in what you say.

  • Squeezed call of action - You should have a minimum number of call to action. Otherwise, your readers might be confused and end up not responding. That is why it is called a "squeeze page." It squeezed the option your readers can respond to.


So much on what "squeeze page" is all about. Now let's see on what is "squeeze page template" is all about. Why do we need them, and where can you find them?


How to find squeeze page templates?
As I say earlier, writing a squeeze page is not really difficult, but developing it as your html page is the harder part. Not all internet marketers have a vast knowledge in html. That is why many people prefer to use templates. There are many ways to find squeeze page templates. You can find both free and paid templates. Here are some places where you can find great templates:

  • Cnet - Cnet download site has not only squeeze page templates, but also squeeze page generation software. Just type in "squeeze page" at the search box and click enter. You can narrow down your search to find only free templates.

  • Strategic profit - This site provides winning list building squeeze page and thank you page templates from Tellman Knudson and Shawn Casey.

  • Justdreamweaver - This site provides a free squeeze page with instructions on how to alter and modify the template. There is a link to Justdreamweaver at the bottom of the squeeze page, which is not supposed to be removed or changed. That is the requirement for using this free squeeze page.


With these templates you should be able to generate a good squeeze page. However, having a good squeeze page alone will not necessarily improve your conversion rate. The next paragraph will explore on a way to increase your page conversion.

How to use optimize your squeeze page conversion?
To answer the question in this article title, "do squeeze page template works?" For me, yes, squeeze page templates do work. But, it depends on how you use it. A first time visitor will less likely to respond to your squeeze page's call to action, compared to a visitor that had already subscribed to your list and have a trust in you. A smarter tactic is to offer a visitor further great information as an exchange for their name and email, before proceeding to your "sales" squeeze page. This way, if a visitor decided not to take action the first time, you still have a chance to follow up and build trust with them.
Smart internet marketers know how important it is to have a
targeted email list. Schan Ezan is writing a blog on internet marketing
and list building. Learn how to build your targeted email list with free tools at http://www.marketersworld.net/2009/01/how-to-build-your-email-list-with-free.html/

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Source: http://schanezan.articlealley.com/do-squeeze-page-templates-work-and-how-to-get-it-754743.html


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